If you want to broadcast your video on television or in the cinema, it will be better to use high-quality equipment. How much time do you have? There are now many tools for analyzing your online media outreach and these can help you collect data. What channels are you using?
If you want more detailed help I am running a how to write a comprehensive social media strategy webinar in a couple of weeks that takes you through the step-by-step process of writing the actual article.
Get consent from everyone who is participating in any kind of media production, including minors under 18 years where this is possible and appropriate, and be sure you store documents and footage in a way that will not lead to risks for yourself or others.
These allow you to think of your potential fans, followers, and customers as real people with real wants and needs. When crafting your message it is important to remember that accuracy and honesty are vital.
Engage in social listening Social listening is another way to keep an eye on the competition. Background research — Dig out old reports and data created by your group or affiliated partners. Media Impact Indicators may include the number of people who visit your website and sign the petition; a formal response from government when you lodge a petition to them; an increase in media coverage of your issue; a change in the laws you are campaigning against.
It is important to list all of your stakeholders, as you need to know everyone who has the power to influence your cause and help make a change.
It should not be something people find extremely difficult to do.
If your audience feel you have misled them in the media you have created, you open yourself up to criticism and the entire validity of your campaign may be questioned. You have to be very strategic about your call to action, because it is this action that will bring about the change you desire.
By measuring the impacts of your media, you will know how many people you were able to reach, whether they included the right audiences and whether you sent the right message and created the desired impact.
Measuring impact Once you have the required data, you can evaluate the effectiveness of the media you created. For instance, you might already have a video camera that you can use, or a filmmaker or volunteer in your organization who can make a video.
You will also be creating a document that your own organization and other rights advocates can learn from. Try creating audience personas. They should be used to convey messages that will appeal to their tastes, habits and interests; this might include using humor to appeal to a young audience, or group mobilization to bring about a collective action; it may involve expressing complex data in striking visuals to get a message across clearly, or broadcasting compelling stories of personal experiences, to ensure these are heard by those who have the power to change the situation.
Which social media sites does your target market use? It is only after you understand where different audiences stand that you can prioritize them according to their influence and importance in terms of your objectives.
Which media format will be most likely to encourage people to take action? You can then work from this document to ensure you do not spend funds you do not have. Is it just for your reference, or do you need to submit to managers, board members, CEOs, staff members or your mum?
Context mapping — Know what is happening right now in relation to your cause. Create a call to action All of the media you make to support your advocacy campaign or project should state clearly what action you want people to take.
They used that information to target their ads, resulting in a 40 percent lower cost per referral. You can use a combination of media formats and tools to spread your campaign message to different audiences.
Include which messages and media are to be sent out and when; for example, 50 email or text messages over a one-year period. How does your social media presence compare to that of your competitors? Demographics— race, gender, ethnicity, age, education, religion.
For example, maybe one of your competitors is dominant on Facebook, but has put little effort into Twitter or Instagram. Choose the right format, tactics and tools Media should not drive your overall campaign; they should be a way of achieving your goals and objectives by relaying your message and calling for action.
Show the period of planning and production of your media.Social media can be a powerful tool for state and local government. But managing a social program for a government agency requires a unique.
Crafting an extraordinary social media strategy in 5 simple steps Step 1: Set social media goals that align with your overall company goals. If we want our social media marketing efforts to have the biggest impact, it’s super important that they’re aligned with our overall company goals and values.
Designing a media strategy will help; this is likely to be most successful when it is done as a group, with the people involved in your overall campaign or project. The following sections break down the process of creating a media strategy document into simple steps. I often think the importance of a social media strategy on an ongoing basis can be a little overstated.
Too many people look at it as a mammoth bible that should be consulted at every twist and turn to make sure that social media is staying on track. Creating your social media strategy and tactical plan. Noun: Strategy / A plan of action designed to achieve a long-term or overall aim.
First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered.
How to create a social media strategy Step 1. Set social media marketing goals that align to business objectives Set S.M.A.R.T.
goals. The first step to creating a social media marketing strategy is to establish your objectives and goals. Without goals, you have no way to measure your success or your social media return on investment (ROI).Download